OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 19 other categories.
LiftDNA is leading in Relationships & Dating, Financial Management and Finance.
Madison Logic is leading in most countries, including United States, United Kingdom, India, Canada and 17 other countries.
LiftDNA is leading in Tuvalu, Viet Nam, Saudi Arabia, Romania and 5 other countries.