OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 26 other categories.
LiftDNA is leading in Relationships & Dating.
Madison Logic is leading in most countries, including United States, United Kingdom, China, Germany and 12 other countries.
LiftDNA is leading in South Africa, Vietnam, Romania, Portugal and one other country.