OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Matchbin in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Arts & Entertainment, Online Marketing and 17 other categories.
Matchbin is leading in Business & Industry, Shopping, Furniture, Beauty & Fitness and 3 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, France and 18 other countries.
Matchbin is leading in Germany, Turkey and Uruguay.