OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Matchbin in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Adult and 16 other categories.
Matchbin is leading in Business & Industry, Shopping, Furniture, Coupons and 3 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, China, Canada and 20 other countries.
Matchbin is leading in Turkey and Norway.