OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Matchbin in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Software, Computer & Electronics, Business & Industry and 4 other categories.
Matchbin is leading in News & Media.
LiftDNA is leading in most countries, including United States, France, Tuvalu, South Africa and 8 other countries.
Matchbin is leading in Australia.