Market Share by Top Websites

1 Media6Degrees is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Media6Degrees in all segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Finance, Shopping and 82 other categories.

2 LiftDNA is leading in Relationships & Dating.

Geography

1 Media6Degrees is leading in most countries, including United States, India, Brazil, Japan and 40 other countries.

2 LiftDNA is leading in Tuvalu, South Africa, Israel, Antigua And Barbuda and one other country.