OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to MediaShakers in all segments.
MediaShakers has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, People & Society, Internet & Telecom and 16 other categories.
LiftDNA is leading in Humor, Finance, Financial Management and Relationships & Dating.
MediaShakers is leading in most countries, including China, Pakistan, Egypt, Algeria and 22 other countries.
LiftDNA is leading in United States, Tuvalu, Lithuania, United Kingdom and one other country.