Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Coupons, Clothing, Business & Industry and 58 other categories.

2 LiftDNA is leading in Computer & Electronics, Software and Relationships & Dating.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Russia, Canada and 37 other countries.

2 LiftDNA is leading in Vietnam, Tuvalu, Sweden, Portugal and 2 other countries.