Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Clothing, Business & Industry and 84 other categories.

2 LiftDNA is leading in Online Marketing, Football, Investing, Restaurants & Delivery and 2 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 48 other countries.

2 LiftDNA is leading in Denmark, Italy, Korea Republic, China and 7 other countries.