OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 69 other categories.
LiftDNA hasn't got a lead over Microsoft adCenter Conversion in any websites category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 21 other countries.
LiftDNA is leading in Sweden, Romania, Israel and Bulgaria.