Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Software and 71 other categories.

2 LiftDNA is leading in Relationships & Dating.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.

2 LiftDNA is leading in Bulgaria, China, Colombia, Georgia and 6 other countries.