OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 100K Sites.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 18 other categories.
Mobile Theory is leading in Health, Construction & Maintenance, Games and Programming.
LiftDNA is leading in most countries, including United States, Canada, Germany, China and 13 other countries.
Mobile Theory is leading in Australia and India.