OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Mobile Theory in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Finance and 13 other categories.
Mobile Theory is leading in Construction & Maintenance, Programming and Games.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 13 other countries.
Mobile Theory hasn't got a lead over LiftDNA in any country.