OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Mobile Theory in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 15 other categories.
Mobile Theory is leading in Health, Games and Programming.
LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 16 other countries.
Mobile Theory is leading in Malaysia and India.