Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 15 other categories.

2 Mobile Theory is leading in Health, Games and Programming.

Geography

1 LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 16 other countries.

2 Mobile Theory is leading in Malaysia and India.