OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Mobile Theory in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 16 other categories.
Mobile Theory is leading in Health, Construction & Maintenance, Programming and Games.
LiftDNA is leading in most countries, including United States, Turkey, Mexico, Thailand and 12 other countries.
Mobile Theory is leading in New Zealand and India.