Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Business & Industry, Video Games and 16 other categories.

2 LiftDNA is leading in People & Society, Internet & Telecom, Online Marketing, Social Network and 7 other categories.


1 Optimatic is leading in most countries, including United States, Algeria, Canada, Poland and 13 other countries.

2 LiftDNA is leading in China, Denmark, Germany, Korea Republic and 7 other countries.