Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, TV & Video and 15 other categories.

2 LiftDNA is leading in Internet & Telecom, People & Society, News & Media, Computer & Electronics and 8 other categories.


1 LiftDNA is leading in most countries, including Netherlands, Japan, China, Sweden and 10 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 7 other countries.