OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Partner-Ads in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 21 other categories.
Partner-Ads is leading in Shopping, Clothing and Chats & Forums.
LiftDNA is leading in most countries, including United States, United Kingdom, Canada, China and 21 other countries.
Partner-Ads hasn't got a lead over LiftDNA in any country.