OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Pirchio in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Software, Computer & Electronics, Business & Industry and 5 other categories.
Pirchio is leading in News & Media, Arts & Entertainment, Soccer, Sports and 2 other categories.
Pirchio is leading in most countries, including Italy, Viet Nam, Russia, Romania and 8 other countries.
LiftDNA is leading in United States, Tuvalu, South Africa, Israel and 7 other countries.