OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PrecisionDemand in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 12 other categories.
PrecisionDemand is leading in Marketing & Advertising, Business & Industry, Shopping, Photography and 4 other categories.
LiftDNA is leading in most countries, including Tuvalu, United States, Australia, South Korea and 16 other countries.
PrecisionDemand is leading in Poland, Turkey, Sweden, Spain and 9 other countries.