OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PrecisionDemand in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 14 other categories.
PrecisionDemand is leading in Business & Industry, Marketing & Advertising, Shopping, Photography and 4 other categories.
LiftDNA is leading in most countries, including United States, Turkey, France, Canada and 17 other countries.
PrecisionDemand is leading in Singapore, Portugal, New Zealand, Malaysia and 2 other countries.