OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PrecisionDemand in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Software, Computer & Electronics, Relationships & Dating and 3 other categories.
PrecisionDemand is leading in Programming, Investing, Shopping, Career & Education and one other category.
LiftDNA is leading in most countries, including United States, United Kingdom, Tuvalu, Saudi Arabia and 11 other countries.
PrecisionDemand is leading in Iran.