OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PrecisionDemand in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Software and 4 other categories.
PrecisionDemand is leading in TV & Video, Career & Education, Shopping, Investing and 3 other categories.
LiftDNA is leading in most countries, including United States, Chile, Taiwan, France and 10 other countries.
PrecisionDemand is leading in Canada and Iran.