OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 33 other categories.
LiftDNA is leading in Computer & Electronics, Software, Relationships & Dating, Social Network and 5 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 28 other countries.
LiftDNA is leading in Tuvalu, United States, Timor-leste, South Africa and 2 other countries.