OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, News & Media and 7 other categories.
LiftDNA is leading in Computer & Electronics, Software, Finance, Marketing & Advertising and 3 other categories.
LiftDNA is leading in most countries, including United States, Tuvalu, United Kingdom, South Africa and 6 other countries.
Predicta is leading in Brazil and Italy.