OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 28 other categories.
LiftDNA is leading in Computer & Electronics, Software, Finance, Online Marketing and 8 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Canada, China and 20 other countries.
Predicta is leading in Brazil, Portugal, Argentina and Bangladesh.