OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 26 other categories.
LiftDNA is leading in Investing, Online Marketing, Social Network, Relationships & Dating and 3 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 13 other countries.
Predicta is leading in Brazil and Singapore.