OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Rovion in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Real Estate, Travel and 18 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Investing and 10 other categories.
LiftDNA is leading in most countries, including Canada, China, Denmark, France and 12 other countries.
Rovion is leading in United States, Uganda, Viet Nam, Pakistan and one other country.