OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Rovion in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Car Buying, Autos & Vehicles, Real Estate and 12 other categories.
LiftDNA is leading in Arts & Entertainment, Computer & Electronics, Software, People & Society and 4 other categories.
LiftDNA is leading in most countries, including France, South Korea, Tuvalu, Canada and 8 other countries.
Rovion is leading in United States, United Kingdom, Macedonia and Mexico.