OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Rovion in all segments.
LiftDNA has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Software, Humor and 5 other categories.
Rovion is leading in Business & Industry, Real Estate, Business Services, Career & Education and 5 other categories.
LiftDNA is leading in most countries, including United States, Tuvalu, Lithuania, Russia and 3 other countries.
Rovion is leading in Saudi Arabia, Portugal, Poland, Norway and one other country.