OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Rovion in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Business Services, Real Estate, Autos & Vehicles and 18 other categories.
LiftDNA is leading in People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 11 other categories.
LiftDNA is leading in most countries, including China, Denmark, Canada, France and 13 other countries.
Rovion is leading in United States, Turkey, Pakistan and Australia.