OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Simple AdServer in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 15 other categories.
Simple AdServer is leading in Shopping, Sports, Adult, Autos & Vehicles and one other category.
LiftDNA is leading in most countries, including United States, China, Denmark, Colombia and 15 other countries.
Simple AdServer hasn't got a lead over LiftDNA in any country.