OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 10K Sites and Top 100K Sites.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 13 other categories.
Simple AdServer is leading in Autos & Vehicles, Motorsports, Shopping, Sports and one other category.
LiftDNA is leading in most countries, including United States, United Kingdom, Germany, Japan and 15 other countries.
Simple AdServer is leading in Hungary.