Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Simple AdServer in all segments.

Websites Categories

1 LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 15 other categories.

2 Simple AdServer is leading in Shopping, Sports, Adult, Autos & Vehicles and one other category.

Geography

1 LiftDNA is leading in most countries, including United States, China, Denmark, Colombia and 15 other countries.

2 Simple AdServer hasn't got a lead over LiftDNA in any country.