Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 87 other categories.

2 LiftDNA is leading in Relationships & Dating.

Geography

1 Simply is leading in most countries, including Italy, United Kingdom, Spain, United States and 43 other countries.

2 LiftDNA is leading in Taiwan, Latvia, Viet Nam and Thailand.