Market Share by Top Websites

1 Six Apart Advertising is leading in Top 100K Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 55 other categories.

2 LiftDNA is leading in Internet & Telecom, Adult, Investing, Restaurants & Delivery and one other category.


1 LiftDNA is leading in most countries, including Poland, Taiwan, Spain, Brazil and 10 other countries.

2 Six Apart Advertising is leading in United States, United Kingdom, Netherlands, Uruguay and 6 other countries.