OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 59 other categories.
LiftDNA is leading in Internet & Telecom, Adult, Restaurants & Delivery and Search Engine.
LiftDNA is leading in most countries, including China, France, Bulgaria, Chile and 15 other countries.
Six Apart Advertising is leading in United States, India, Germany, United Kingdom and 4 other countries.