OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Humor and 51 other categories.
LiftDNA is leading in Investing and Restaurants & Delivery.
LiftDNA is leading in most countries, including China, Denmark, Colombia, France and 11 other countries.
Six Apart Advertising is leading in United States, United Kingdom, India, Bangladesh and 3 other countries.