OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to StackAdapt in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 13 other categories.
StackAdapt is leading in Health, Business & Industry, Shopping, Clothing and 13 other categories.
LiftDNA is leading in most countries, including China, South Africa, Thailand, United Kingdom and 14 other countries.
StackAdapt is leading in Canada, Turkey, Morocco, United Arab Emirates and one other country.