OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 27 other categories.
LiftDNA is leading in Software, Computer & Electronics and Relationships & Dating.
TapIt! is leading in most countries, including United States, Canada, India, France and 11 other countries.
LiftDNA is leading in Tuvalu, Thailand, Switzerland, Poland and 7 other countries.