OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to TapIt! in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 47 other categories.
LiftDNA is leading in Finance, Online Marketing, Marketing & Advertising, Financial Management and 4 other categories.
LiftDNA is leading in most countries, including United Kingdom, China, Denmark, Russia and 12 other countries.
TapIt! is leading in United States, India, Germany, Norway and 7 other countries.