OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 40 other categories.
LiftDNA is leading in Internet & Telecom, Software, Music & Audio, Relationships & Dating and 5 other categories.
Total Media is leading in most countries, including Israel, United States, United Kingdom, Sri Lanka and 6 other countries.
LiftDNA is leading in Ukraine, Sweden, Viet Nam, Belgium and 4 other countries.