OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 39 other categories.
LiftDNA is leading in Internet & Telecom, Music & Audio, Online Marketing, Financial Management and 5 other categories.
LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 12 other countries.
Total Media is leading in Israel, Brazil, Australia, Germany and 6 other countries.