Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 22 other categories.

2 LiftDNA is leading in Computer & Electronics, Marketing & Advertising, Software and Relationships & Dating.


1 Total Media is leading in most countries, including Israel, United States, Brazil, Russia and 8 other countries.

2 LiftDNA is leading in Vietnam, Tuvalu, South Africa, Portugal and 5 other countries.