Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 40 other categories.

2 LiftDNA is leading in Internet & Telecom, Software, Music & Audio, Relationships & Dating and 5 other categories.


1 Total Media is leading in most countries, including Israel, United States, United Kingdom, Sri Lanka and 6 other countries.

2 LiftDNA is leading in Ukraine, Sweden, Viet Nam, Belgium and 4 other countries.