Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 40 other categories.

2 LiftDNA is leading in Internet & Telecom, Software, Music & Audio, Online Marketing and 5 other categories.


1 LiftDNA is leading in most countries, including France, Turkey, Canada, China and 14 other countries.

2 Total Media is leading in Israel, United States, United Kingdom, Argentina and 7 other countries.