OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Unicast in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 16 other categories.
Unicast is leading in News & Media and Performing Arts.
LiftDNA is leading in most countries, including United States, Bulgaria, Canada, China and 13 other countries.
Unicast hasn't got a lead over LiftDNA in any country.