OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 41 other categories.
LiftDNA is leading in Humor, Finance, Financial Management and Relationships & Dating.
WidgetBucks is leading in most countries, including India, United States, United Kingdom, Pakistan and 16 other countries.
LiftDNA is leading in Tuvalu, Italy, Lithuania, Canada and 2 other countries.