OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WidgetBucks in all segments.
WidgetBucks has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 45 other categories.
LiftDNA is leading in Humor, Finance and Financial Management.
WidgetBucks is leading in most countries, including United States, India, Indonesia, United Kingdom and 23 other countries.
LiftDNA is leading in South Korea, Tuvalu, Australia, Israel and 3 other countries.