OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Wiget Media in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Business & Industry, Marketing & Advertising, Computer & Electronics and 3 other categories.
Wiget Media is leading in Arts & Entertainment, TV & Video, Career & Education, Education and one other category.
LiftDNA is leading in most countries, including United States, Vietnam, Tuvalu, Bulgaria and 9 other countries.
Wiget Media is leading in Greece, Russia, Brazil and Germany.