OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Wiget Media in all segments.
Wiget Media has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Software, News & Media and 14 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Business & Industry, Adult and 12 other categories.
LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 18 other countries.
Wiget Media is leading in Greece, United Kingdom, Italy, India and one other country.