OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Wiget Media in all segments.
Wiget Media has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, News & Media, Software and 15 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Business & Industry, Marketing & Advertising and 11 other categories.
Wiget Media is leading in most countries, including Greece, United Kingdom, France, Portugal and 19 other countries.
LiftDNA is leading in Tuvalu, United States, Timor-leste, Mexico and 4 other countries.