Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Linkbucks is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, E-commerce & Shopping, Finance and 10 other categories.

2 Linkbucks is leading in Arts & Entertainment, Computers Electronics & Technology, Adult, Games and 4 other categories.

Geography

1 Linkbucks is leading in most countries, including Spain, Mexico, India, Brazil and 74 other countries.

2 Rakuten Retargeting is leading in United States, Japan, United Kingdom, Australia and 24 other countries.