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LinkWithin is leading in Top 1M Sites and The Entire Web.
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MGID is leading in Top 10K Sites and Top 100K Sites.
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LinkWithin has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, News & Media and 230 other categories.
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MGID is leading in Web Hosting and Chemicals.
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LinkWithin is leading in most countries, including United States, Brazil, Spain, Malaysia and 198 other countries.
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MGID is leading in Kazakhstan, Georgia, Uzbekistan and Tajikistan.