Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 123 other categories.

2 Proclivity is leading in Football, Medicine, Mental Health, Biotechnology & Pharmaceuticals and 3 other categories.


1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 50 other countries.

2 Proclivity is leading in Jamaica, Ecuador and Cyprus.