Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 111 other categories.

2 Proclivity is leading in Sports, Football, Medicine, Biotechnology & Pharmaceuticals and 2 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 42 other countries.

2 Proclivity is leading in Singapore, Puerto Rico, Sri Lanka and Bulgaria.