Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Questback is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 108 other categories.

2 Questback is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 31 other categories.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Germany, Denmark and 39 other countries.

2 Listrak is leading in United States, Canada, Australia, United Kingdom and 27 other countries.