Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Questback is still behind Listrak in all market share segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 83 other categories.

2 Questback is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 43 other categories.


1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 25 other countries.

2 Questback is leading in Sweden, Norway, Denmark, Finland and 16 other countries.