Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Questback is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 89 other categories.

2 Questback is leading in People & Society, Arts & Entertainment, Internet & Telecom, Science and 41 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 26 other countries.

2 Questback is leading in Sweden, Norway, Denmark, Germany and 23 other countries.