Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Torbit is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 90 other categories.

2 Torbit is leading in Internet & Telecom, Travel, Accommodation & Hotels, Computer & Electronics and 24 other categories.


1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 31 other countries.

2 Torbit is leading in Taiwan, Spain, Thailand, Hungary and 13 other countries.