1
Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Viacom Targeting is clearly lagging behind, losing to Listrak in all segments.
1
Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 17 other categories.
2
Viacom Targeting is leading in Arts & Entertainment and Games.
1
Listrak is leading in most countries, including United States, Canada, United Kingdom, Germany and 35 other countries.
2
Viacom Targeting is leading in Italy, Brazil, Peru, Poland and 19 other countries.