Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 117 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 16 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Spain, Great Britain and 44 other countries.

2 Listrak is leading in United States, Canada, Mexico, New Zealand and 26 other countries.