Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 97 other categories.
Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 16 other categories.
Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, Russia and 41 other countries.
Listrak is leading in United States, Canada, United Kingdom, Australia and 20 other countries.