Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Widdit is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 75 other categories.

2 Widdit is leading in People & Society, Arts & Entertainment, Religion & Spirituality, Music & Audio and 50 other categories.


1 Widdit is leading in most countries, including Brazil, Israel, Russia, Indonesia and 30 other countries.

2 Listrak is leading in United States, Canada, Australia, United Kingdom and 24 other countries.