In terms of market share, Localytics is clearly lagging behind, losing to Markitude in all segments.
Localytics has better usage coverage in more websites categories. Including Internet & Telecom, Food & Drink, Adult, Arts & Entertainment and 3 other categories.
Markitude is leading in Marketing & Advertising and Online Marketing.
Localytics is leading in most countries, including United States, India, Canada, Argentina and one other country.
Markitude is leading in Spain.