In terms of market share, Localytics is clearly lagging behind, losing to Markitude in all segments.
Localytics has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Food & Drink, Telecommunications and 2 other categories.
Markitude is leading in Marketing & Advertising, Business & Industry and Online Marketing.
Localytics is leading in most countries, including Belarus, United States, France, India and 2 other countries.
Markitude is leading in Spain and Colombia.