In terms of market share, Localytics is clearly lagging behind, losing to Markitude in all segments.
Localytics has better usage coverage in more websites categories. Including Internet & Telecom, Food & Drink, Adult, Music & Audio and 2 other categories.
Markitude is leading in Online Marketing.
Localytics is leading in most countries, including Brazil, United States, Belarus, India and 6 other countries.
Markitude is leading in Peru and Spain.