Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lookery is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 94 other categories.

2 Lookery is leading in People & Society, News & Media, General Merchandise, Graphics & Multimedia Tools and 2 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 29 other countries.

2 Lookery is leading in Russia, Saudi Arabia, Poland, Netherlands and one other country.