Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 53 other categories.

2 Lookery is leading in People & Society, Adult, General Merchandise, Financial Management and 6 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Mexico and 20 other countries.

2 Lookery is leading in India, Italy, Japan, Kuwait and 2 other countries.