Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 37 other categories.
Lookery is leading in Internet & Telecom, Adult, Shopping, Finance and 15 other categories.
Total Media is leading in most countries, including Israel, United States, France, Japan and 10 other countries.
Lookery is leading in Russia, Poland, Germany and Saudi Arabia.