Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Movies, Finance and 14 other categories.

2 Lynchpin Analytics is leading in Business & Industry, Tourism, Travel, Sports and one other category.

Geography

1 mParticle is leading in most countries, including United States, France, India and Brazil.

2 Lynchpin Analytics is leading in United Kingdom.