In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 27 other categories.
Lynchpin Analytics is leading in Clothing, Banking and Finance.
Observer is leading in most countries, including United States, Russia, Brazil, Norway and 7 other countries.
Lynchpin Analytics is leading in United Kingdom.