In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 27 other categories.
Lynchpin Analytics is leading in Finance, Clothing and Banking.
Observer is leading in most countries, including United States, Russia, Japan, Germany and 10 other countries.
Lynchpin Analytics is leading in United Kingdom and India.