Market Share by Top Websites

2 In terms of market share, Madison Logic is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Madison Logic has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Software, Internet & Telecom and 18 other categories.

2 Open AdExchange is leading in Shopping, Tourism, Travel, Sports and 7 other categories.

Geography

1 Madison Logic is leading in most countries, including United States, United Kingdom, France, Canada and 20 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.