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Magnetic is leading in The Entire Web.
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Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Magnetic has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 168 other categories.
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Rakuten Retargeting is leading in Clothing, Products & Shopping, Beauty & Fitness, Home & Garden and 22 other categories.
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Magnetic is leading in most countries, including Russia, Germany, India, China and 61 other countries.
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Rakuten Retargeting is leading in United States, Japan, United Kingdom, Australia and 21 other countries.