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Magnetic is leading in The Entire Web.
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Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Magnetic has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Autos & Vehicles and 158 other categories.
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Rakuten Retargeting is leading in Shopping, Clothing, Beauty & Fitness, Products & Shopping and 34 other categories.
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Magnetic is leading in most countries, including Germany, Russia, Montenegro, Argentina and 101 other countries.
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Rakuten Retargeting is leading in Brazil, United States, Great Britain, Japan and 26 other countries.