Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Magnetise Group is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 24 other categories.

2 Magnetise Group is leading in Gambling, Lottery, Health, Conditions & Diseases and 3 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Italy, Sweden and one other country.

2 Magnetise Group is leading in United Kingdom and Spain.