Market Share by Top Websites

2 In terms of market share, Magnetise Group is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Magnetise Group is leading in TV & Video, Investing, Finance, Online Marketing and 2 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Germany and 6 other countries.

2 Magnetise Group is leading in United Kingdom, United States, Switzerland, Spain and 5 other countries.