Market Share by Top Websites

1 Open AdExchange is leading in Top 1M Sites.

2 Magnetise Group is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Magnetise Group is leading in TV & Video, Philanthropy, Weather, Online Marketing and 6 other categories.

Geography

1 Magnetise Group is leading in most countries, including United Kingdom, United States, Turkey, Lithuania and one other country.

2 Open AdExchange is leading in Denmark, Sweden, Thailand and India.