Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Marktest is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 48 other categories.

2 Marktest is leading in Music & Audio and Soccer.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 15 other countries.

2 Marktest is leading in Portugal.