1
TruEffect is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, Marktest is clearly lagging behind, losing to TruEffect in all segments.
1
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 48 other categories.
2
Marktest is leading in Music & Audio and Soccer.
1
TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 15 other countries.
2
Marktest is leading in Portugal.