Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SiteScout is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 146 other categories.

2 MediaMath is leading in Business & Industry, Shopping, Food & Drink, Travel and 73 other categories.


1 SiteScout is leading in most countries, including India, Great Britain, Canada, Germany and 102 other countries.

2 MediaMath is leading in Japan, United States, Poland, Tuvalu and 74 other countries.