Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 214 other categories.

2 Sprinkle is leading in Dictionaries & Encyclopedias, Models, Crime & Prosecution and Automotive News.


1 MediaMath is leading in most countries, including Japan, United States, France, Brazil and 166 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden and Gabon.