Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yodle is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Shopping, People & Society and 179 other categories.

2 Yodle is leading in Business & Industry, Health, Construction & Maintenance, Dentistry and 28 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 124 other countries.

2 Yodle is leading in Bangladesh, Moldova, Ghana, Mauritius and one other country.