Meetrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Meetrics has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, People & Society and 8 other categories.
Unica is leading in Business & Industry, Autos & Vehicles, Health, Finance and 7 other categories.
Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 70 other countries.
Meetrics is leading in Germany, Poland, Austria, Switzerland and 5 other countries.