Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Online, Business & Industry, Arts & Entertainment and 18 other categories.

2 Merchenta is leading in Shopping, Clothing, Makes & Models, Children and 4 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Ukraine, Mexico and 12 other countries.

2 Merchenta is leading in United Kingdom, France, Australia, Ireland and 2 other countries.