Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Business & Industry, Video Games and 22 other categories.

2 Merchenta is leading in Shopping, Health, Home & Garden, Clothing and 5 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Canada, Israel, Algeria and 9 other countries.

2 Merchenta is leading in United Kingdom, Hong Kong, Jersey, France and 7 other countries.