In terms of market share, Merchenta is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Computer & Electronics and 62 other categories.
Merchenta is leading in Products & Shopping, Publications, Jewelry and Home & Garden.
Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 56 other countries.
Merchenta hasn't got a lead over Traffic Revenue in any country.