In terms of market share, Mindset Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, TV & Video, Sports and 7 other categories.
Mindset Media is leading in People & Society, Shopping, Science, Music & Audio and 3 other categories.
Vertical Acuity is leading in most countries, including Canada, India, Australia, Kenya and one other country.
Vertical Acuity is leading in Canada, India, Australia, Kenya and one other country.