In terms of market share, Mindset Media is clearly lagging behind, losing to Vertical Acuity in all segments.
Vertical Acuity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, TV & Video and 9 other categories.
Mindset Media is leading in People & Society, Shopping, Science, Music & Audio and 3 other categories.
Vertical Acuity is leading in most countries, including Ukraine, Austria, India, Hungary and one other country.
Mindset Media is leading in United States and Argentina.