Market Share by Top Websites

2 In terms of market share, Mint is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Mint has better usage coverage in more websites categories. Including Shopping, Photography, Travel, Food & Drink and 23 other categories.

2 Observer is leading in Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 22 other categories.


1 Observer is leading in most countries, including Russia, Ukraine, Switzerland, Mexico and 5 other countries.

2 Mint is leading in United States, Japan, Sweden and Netherlands.