Market Share by Top Websites

2 In terms of market share, Mint is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Travel, People & Society and 2 other categories.

2 Mint is leading in Career & Education and Food & Drink.


1 Observer is leading in most countries, including Russia, Brazil, Germany, Poland and 3 other countries.

2 Mint is leading in Netherlands and Australia.