Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Food & Drink and 70 other categories.

2 Undertone Networks is leading in People & Society, Sports, Religion & Spirituality, Health and 41 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 45 other countries.

2 Undertone Networks is leading in Germany, Indonesia, Peru, Slovakia and 8 other countries.