Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and one other category.
Mobile Theory is leading in Health.
Newtention is leading in most countries, including Germany, Denmark, Brazil, South Korea and 2 other countries.
Mobile Theory is leading in United States, China and India.