Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to OptiFuze in all segments.
OptiFuze has better usage coverage in more websites categories. Including Arts & Entertainment, Health, Sports, News & Media and 15 other categories.
Mobile Theory is leading in Business & Industry, Games, Programming, Computer & Electronics and one other category.
OptiFuze is leading in most countries, including United States, Germany, Pakistan and Brazil.
Mobile Theory is leading in Malaysia and India.