Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to OptiFuze in all segments.
OptiFuze has better usage coverage in more websites categories. Including Sports, Baseball, News & Media, Nursery & Playroom and one other category.
Mobile Theory is leading in Business & Industry and Construction & Maintenance.
Mobile Theory is leading in most countries, including India, United Kingdom and United Arab Emirates.
OptiFuze is leading in United States and Canada.