Mobile Theory empowers the world's top brands, agencies and publishers with technology, solutions and services to deliver advertising campaigns that engage and immerse the mobile consumer. Through transparent, premium sites and apps, we rea...
In terms of market share, Mobile Theory is clearly lagging behind, losing to OptiFuze in all segments.
OptiFuze has better usage coverage in more websites categories. Including Health, News & Media, Arts & Entertainment, Nursery & Playroom and 6 other categories.
Mobile Theory is leading in Business & Industry and Construction & Maintenance.
OptiFuze is leading in most countries, including United States, United Kingdom, Canada and Turkey.
Mobile Theory is leading in India, China and Poland.